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~person:"Bond, Samuel D."
~subject:"Similarity"
~subject:"online word-of-mouth"
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Search: subject_exact:"Viral marketing"
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Similarity
online word-of-mouth
Consumer behaviour
5
Konsumentenverhalten
5
Viral marketing
5
Virales Marketing
5
Emotion
3
Online retailing
3
Online-Handel
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
review helpfulness
2
Affective forecasting
1
Anger
1
Discrete emotions
1
E-commerce
1
Electronic Commerce
1
Forecasting model
1
Personalisierung
1
Personalization
1
Preference heterogeneity
1
Prognoseverfahren
1
Präferenztheorie
1
Theory of preferences
1
Word-of-mouth
1
anger
1
anxiety
1
arousal
1
consumer attitudes
1
consumer decision making
1
consumer reviews
1
discrete emotions
1
electronic commerce
1
emotion
1
emotions as social information
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helpfulness
1
online reviews
1
seller reviews
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Bond, Samuel D.
Fossen, Beth L.
3
Yin, Dezhi
3
Zhang, Han
3
Schweidel, David A.
2
Agarwal, Ritu
1
Carley, Kathleen M.
1
Carson, Steve
1
Chang, Wen-jung
1
Chung, Yu-chun
1
Corkindale, David
1
Cotte, June
1
De, Anwesha
1
Gao, Guodong
1
Gopinath, Shyam
1
Greenwood, Brad N.
1
Grigsby, Jamie L.
1
Han, Hee-eun
1
He, Stephen X.
1
Hernández, José M.
1
Herrero, Ángel
1
Karaman, Hülya
1
Lei, Zhanfei
1
Li, Xi
1
Liang, Wai Ki
1
Liao, Shu-hsien
1
Lu, Tao
1
Mallapragada, Girish
1
McCullough, Jeffrey S.
1
Meng, Hua
1
Mitra, Sabyasachi
1
Nguyen, Peter
1
Pfeffer, Jürgen
1
Pifer, N. David
1
San Martín, Héctor
1
Scremin, Glaucio
1
Tan, Xue
1
Tan, Yong
1
Wang, Chong
1
Wang, Jerred Junqi
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
MIS quarterly
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
3
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1
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
2
Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
Saved in:
3
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
Saved in:
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