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~person:"Bond, Samuel D."
~subject:"Similarity"
~subject:"review helpfulness"
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Search: subject_exact:"Viral marketing"
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Similarity
review helpfulness
Consumer behaviour
5
Konsumentenverhalten
5
Viral marketing
5
Virales Marketing
5
Emotion
3
Online retailing
3
Online-Handel
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
online word-of-mouth
2
Affective forecasting
1
Anger
1
Discrete emotions
1
E-commerce
1
Electronic Commerce
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Forecasting model
1
Personalisierung
1
Personalization
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Preference heterogeneity
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Prognoseverfahren
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Präferenztheorie
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Theory of preferences
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Word-of-mouth
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anger
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anxiety
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arousal
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consumer attitudes
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consumer decision making
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consumer reviews
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discrete emotions
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electronic commerce
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emotion
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emotions as social information
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helpfulness
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online reviews
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seller reviews
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Bond, Samuel D.
Yin, Dezhi
3
Zhang, Han
3
Ghosh, Tathagata
2
Ahn, Joongho
1
Baek, Hyunmi
1
Changchit, Chuleeporn
1
Choi, Youngseok
1
Doosti, Shahryar
1
He, Stephen X.
1
Hernández, José M.
1
Herrero, Ángel
1
Hu, Xingbao
1
Jewell, Robert D.
1
Joun, Youhee
1
Klaus, Tim
1
Koo, Chulmo
1
Lee, Stephanie
1
Meng, Hua
1
Mitra, Sabyasachi
1
Park, Kyungmin
1
San Martín, Héctor
1
Shin, Seung-Hun
1
Tan, Yong
1
Wang, Yiru
1
Yang, Sung-Byung
1
Yang, Yang
1
Zamudio, César
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
MIS quarterly
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
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Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
2
Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
Saved in:
3
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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