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~person:"Bone, Paula Fitzgerald"
~person:"Gensler, Sonja"
~subject:"Relationship marketing"
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Consumer effort in service encounters : the overlooked impact of surface acting
Cook, Laurel Aynne
;
Bone, Paula Fitzgerald
;
Sadeghein, Raika
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 297-309
Persistent link: https://www.econbiz.de/10013407489
Saved in:
2
Empfehlungssysteme als Grundlage zur Personalisierung im Electronic Retailing
Gensler, Sonja
;
Skiera, Bernd
- In:
Electronic retailing
,
(pp. 239-264)
.
2002
Persistent link: https://www.econbiz.de/10001679115
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