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~person:"Bonnemeier, Sebastian"
~person:"Czech-Winkelmann, Susanne"
~subject:"Handelsmarketing"
~subject:"Marketing management"
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Handelsmarketing
Marketing management
Marketingmanagement
3
Retail marketing
3
Business-to-Business-Marketing
2
Deutschland
2
Germany
2
Handel
2
Kundenmanagement
2
Marketing
2
Trade
2
Vertikales Marketing
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Business-to-business marketing
1
Consumer behaviour
1
Customer satisfaction
1
Efficient Consumer Response
1
Efficient consumer response
1
Emotion
1
Emotionales Verhalten
1
Industrie
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Manufacturing industries
1
Point of sale
1
Preis
1
Preismanagement
1
Preispolitik
1
Price
1
Pricing strategy
1
Relationship marketing
1
Supplier relationship management
1
Theorie
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Theory
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Verbraucherverhalten
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German
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Bonnemeier, Sebastian
Czech-Winkelmann, Susanne
Ahlert, Dieter
16
Kenning, Peter
11
Müller-Hagedorn, Lothar
11
Schröder, Hendrik
10
Kaapke, Andreas
9
Zentes, Joachim
9
Heinemann, Gerrit
7
Swoboda, Bernhard
7
Bauer, Hans H.
6
Rudolph, Thomas
6
Silberer, Günter
6
Bliemel, Friedhelm
5
Brock, Christian
5
Fritz, Wolfgang
5
Möhlenbruch, Dirk
5
Riekhof, Hans-Christian
5
Schramm-Klein, Hanna
5
Baal, Sebastian van
4
Burke, Raymond R.
4
Diller, Hermann
4
Görtz, Gunnar
4
Hudetz, Kai
4
Hurth, Joachim
4
Mantrala, Murali K.
4
Mattmüller, Roland
4
Morschett, Dirk
4
Raman, Kalyan
4
Schmieder, Ulf-Marten
4
Theis, Hans-Joachim
4
Weinberg, Peter
4
Becker, Jörg
3
Benner, Eckhard
3
Burkhardt, Achim
3
Dobbelstein, Thomas
3
Fassott, Georg
3
Foscht, Thomas
3
Große-Bölting, Kristin
3
Grunwald, Guido
3
Gröppel-Klein, Andrea
3
Günter, Tobias Maria
3
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ECONIS (ZBW)
3
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Der neue Weg zum Kunden : Vom Trade-Marketing zum Shopper-Marketing; Grundlagen, Konzepte, Instrumente
Czech-Winkelmann, Susanne
-
2011
Persistent link: https://www.econbiz.de/10014008609
Saved in:
2
Preiserlebnisse : Determinanten, Auswirkungen und Managementimplikationen
Bonnemeier, Sebastian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003427391
Saved in:
3
Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Czech-Winkelmann, Susanne
-
2002
-
1. Aufl., 1. Dr
Persistent link: https://www.econbiz.de/10001653624
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