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~person:"Bonnemeier, Sebastian"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Kommunikation in der Wertschöpfung
Reichwald, Ralf
;
Bonnemeier, Sebastian
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1199-1216)
.
2009
Persistent link: https://www.econbiz.de/10003766276
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