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~person:"Bonnin, Gaël"
~person:"Park, Hyun Hee"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Ladengestaltung
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Store design
3
Textile distribution
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Textilhandel
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Werbewirkung
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Advertising music
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Aesthetics
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Ballungsraum
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Brand
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attitude toward visual merchandising
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brand attitude
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brand salience
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visual merchandising cognition
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Bonnin, Gaël
Park, Hyun Hee
Weinberg, Peter
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Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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2
The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël
;
Goudey, Alain
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 637-643
Persistent link: https://www.econbiz.de/10009655496
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