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~person:"Bonnin, Gaël"
~person:"Weinberg, Peter"
~subject:"Advertising effects"
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Advertising effects
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Electronic retailing
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël
;
Goudey, Alain
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 637-643
Persistent link: https://www.econbiz.de/10009655496
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2
Multimodale Erlebnisvermittlung am Point of Sale - eine empirische Analyse am Beispiel eines Reisebüros
Weinberg, Peter
;
Salzmann, Ralph
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003289157
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3
Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
;
Weinberg, Peter
- In:
Electronic retailing
,
(pp. 289-314)
.
2002
Persistent link: https://www.econbiz.de/10001679124
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