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~person:"Bonnin, Gaël"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Consumer behaviour
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Ladengestaltung
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Bonnin, Gaël
Grewal, Dhruv
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Journal of retailing and consumer services
1
Marketing management : a cultural perspective
1
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ECONIS (ZBW)
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The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania
;
Maclaran, Pauline
;
Bonnin, Gaël
; …
- In:
Marketing management : a cultural perspective
,
(pp. 408-426)
.
2012
Persistent link: https://www.econbiz.de/10009508078
Saved in:
2
The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël
;
Goudey, Alain
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 637-643
Persistent link: https://www.econbiz.de/10009655496
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