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~person:"Borchers, Nils S."
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Borchers, Nils S.
Pelsmacker, Patrick de
57
Gierl, Heribert
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Esch, Franz-Rudolf
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Bauer, Hans H.
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Dens, Nathalie
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Diehl, Sandra
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Eisend, Martin
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Septianto, Felix
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Terlutter, Ralf
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Pauwels, Koen
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Reijmersdal, Eva A. van
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Huber, Frank
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Stafford, Marla Royne
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Yoon, Hye Jin
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Chang, Chingching
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Dahlén, Micael
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Rosengren, Sara
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Yoon, Sukki
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Hudders, Liselot
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Roy, Subhadip
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Smit, Edith G.
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Chan, Kara
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Geuens, Maggie
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Gröppel-Klein, Andrea
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Phau, Ian
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Srinivasan, Shuba
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Varan, Duane
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
2
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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