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~person:"Borchert, Stefan"
~subject:"Consumer goods marketing"
~subject:"Theory"
~type_genre:"Sammelwerk"
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Consumer goods marketing
Theory
Betriebliche Wertschöpfung
1
Beziehungsmarketing
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Category Management
1
Category management
1
Computer-aided logistics
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Deutschland
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ECR <Management>
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Efficient Consumer Response
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Efficient consumer response
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Ernährungsindustrie
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Food industry
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Food retailing
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Germany
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IT-gestützte Logistik
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Konsumgütermarketing
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Konsumgüterwirtschaft
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Lieferantenmanagement
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Marketingmanagement
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Borchert, Stefan
Gundlach, Gregory T.
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Bruhn, Manfred
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Meffert, Heribert
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Mosca, Fabrizio
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Sørensen, Flemming
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ECONIS (ZBW)
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Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
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