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~person:"Borghini, Stefania"
~source:"econis"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
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Consumer behaviour
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Borghini, Stefania
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Marketing management : a cultural perspective
1
Strategic market creation : a new perspective on marketing and innovation management
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ECONIS (ZBW)
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The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania
;
Maclaran, Pauline
;
Bonnin, Gaël
; …
- In:
Marketing management : a cultural perspective
,
(pp. 408-426)
.
2012
Persistent link: https://www.econbiz.de/10009508078
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2
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
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