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~person:"Bornemann, Torsten"
~person:"Hocke, Gregor"
~subject:"Supplier relationship management"
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Supplier relationship management
Beziehungsmarketing
3
Consumer behaviour
3
Firm value
3
Konsumentenverhalten
3
Marketing
3
Relationship marketing
3
Unternehmenswert
3
Automotive industry
2
Börsenkurs
2
Consumer electronics
2
Customer satisfaction
2
Deutschland
2
Germany
2
Kfz-Industrie
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Market entry
2
Markteintritt
2
New product development
2
Perception
2
Product design
2
Produktentwicklung
2
Produktgestaltung
2
Salespeople
2
Share price
2
Unterhaltungselektronik
2
Verkaufspersonal
2
Wahrnehmung
2
Welt
2
World
2
Ankündigung
1
Ankündigungseffekt
1
Announcement effect
1
B-to-B-Marketing
1
Brand image
1
Brand management
1
Business ethics
1
Business start-up
1
Business-to-business marketing
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Bornemann, Torsten
Hocke, Gregor
Homburg, Christian
38
Bruhn, Manfred
6
Stock-Homburg, Ruth
5
Jensen, Ove
4
Fürst, Andreas
3
Kühlborn, Sven
3
Prigge, Jana-Kristin
3
Kiedaisch, Ingo
2
Krohmer, Harley
2
Schuppar, Björn
2
Totzek, Dirk
2
Allmann, Jan
1
Beutin, Nikolaus
1
Cannon, Joseph P.
1
Faßnacht, Martin
1
Garbe, Bernd
1
Grandinger, Andreas
1
Hahn, Alexander
1
Klarmann, Martin
1
Kretzer, Max
1
Kuester, Sabine
1
Menon, Ajay
1
Richter, Markus
1
Schneider, Janna
1
Schnurr, Phoebe
1
Schäfer, Heiko
1
Stierl, Marcel
1
Tischer, Moritz
1
Werner, Harald
1
Wilczek, Halina
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Workman, John P.
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Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
2
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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