//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bornemann, Torsten"
~person:"Hocke, Gregor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: gnd:118190008
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Consumer behaviour
3
Firm value
3
Konsumentenverhalten
3
Marketing
3
Relationship marketing
3
Unternehmenswert
3
Automotive industry
2
Börsenkurs
2
Consumer electronics
2
Customer satisfaction
2
Deutschland
2
Germany
2
Kfz-Industrie
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Market entry
2
Markteintritt
2
New product development
2
Perception
2
Product design
2
Produktentwicklung
2
Produktgestaltung
2
Salespeople
2
Share price
2
Supplier relationship management
2
Unterhaltungselektronik
2
Verkaufspersonal
2
Wahrnehmung
2
Welt
2
World
2
Ankündigung
1
Ankündigungseffekt
1
Announcement effect
1
B-to-B-Marketing
1
Brand image
1
Brand management
1
Business ethics
1
Business start-up
1
Business-to-business marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
2
Book section
2
Hochschulschrift
1
Thesis
1
Language
All
English
10
German
5
Undetermined
1
Author
All
Bornemann, Torsten
Hocke, Gregor
Homburg, Christian
540
Krohmer, Harley
36
Jensen, Ove
32
Klarmann, Martin
31
Fürst, Andreas
24
Schäfer, Heiko
21
Stock-Homburg, Ruth
20
Bucerius, Matthias
18
Schneider, Janna
18
Werner, Harald
18
Workman, John P.
18
Wieseke, Jan
16
Bruhn, Manfred
15
Koschate, Nicole
14
Faßnacht, Martin
12
Rudolph, Bettina
11
Pflesser, Christian
10
Vomberg, Arnd
10
Stock, Ruth
9
Totzek, Dirk
9
Artz, Martin
8
Demmler, Wolfgang
7
Hentschel, Frederike
7
Simon, Hermann
7
Garbe, Bernd
6
Gruner, Kjell
6
Herrmann, Andreas
6
Hohenberg, Sebastian
6
Kuehnl, Christina
6
Luo, Xueming
6
Richter, Markus
6
Sieben, Frank
6
Sütterlin, Stefan
6
Becker, Annette
5
Becker, Jan
5
Beutin, Nikolas
5
Giering, Annette
5
Günther, Christof
5
more ...
less ...
Published in...
All
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Management Know-how
2
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbook of business-to-business marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Marketing
1
Marketing : value creation or value destruction?
1
Strategic management journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
2
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Saved in:
3
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
4
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
5
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
6
In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
Saved in:
7
Key account management
Homburg, Christian
;
Bornemann, Torsten
- In:
Handbook of business-to-business marketing
,
(pp. 456-472)
.
2012
Persistent link: https://www.econbiz.de/10009500133
Saved in:
8
Psychological distance and the dual role of price
Bornemann, Torsten
;
Homburg, Christian
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 490-504
Persistent link: https://www.econbiz.de/10009375682
Saved in:
9
Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653435
Saved in:
10
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->