//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Boronczyk, Felix"
~person:"Kwak, Dae Hee"
~subject:"Markenführung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kultursponsoring"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Sponsoring
12
Sponsorship
12
Consumer behaviour
7
Konsumentenverhalten
7
Sportmarketing
6
Sports marketing
6
Advertising effects
3
Arbeitsgruppe
3
Marketing management
3
Marketingmanagement
3
Sport event
3
Sportveranstaltung
3
Team
3
Werbewirkung
3
Brand management
2
Football
2
Fußball
2
Personality psychology
2
Persönlichkeitspsychologie
2
Professional sports
2
Profisport
2
Sport
2
Sports
2
sponsorship
2
Advertising
1
Altruism
1
Altruismus
1
Ankündigungseffekt
1
Announcement effect
1
Athletes
1
Attention
1
Austauschtheorie
1
Befragung
1
Bias
1
Brand extension
1
Brand image
1
Brand personality
1
Börsenkurs
1
Capital income
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Boronczyk, Felix
Kwak, Dae Hee
Grohs, Reinhard
6
Woisetschläger, David
6
Biscaia, Rui
3
Hermanns, Arnold
3
Moharana, Tapas Ranjan
3
Reisinger, Heribert
3
Thomas, Robert James
3
Westberg, Kate
3
Ahlert, Dieter
2
Bouchet, Adrien
2
Breuer, Christoph
2
Burmann, Christoph
2
Chanavat, Nicolas
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Freitas, Bruno Duarte Abreu
2
Heller, Michael
2
Hudders, Liselot
2
Jensen, Jonathan A.
2
Jin, ChangHyun
2
King, Jesse
2
Lee, Jung-Yong
2
Madrigal, Robert
2
Martin, David S.
2
Martinent, Guillaume
2
Mazodier, Marc
2
Michael, Bernd M.
2
Michaelis, Manuel
2
Nielsen, Martin
2
Nitschke, Axel
2
Pope, Nigel
2
Pradhan, Debasis
2
Ringle, Tanja
2
Scheinbaum, Angeline Close
2
Vogel, Verena
2
Weeks, Clinton S.
2
Wolfsteiner, Elisabeth
2
Abdolmaleki, Hossein
1
Abratt, Russell
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->