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~person:"Borszéki, Zsuzsa"
~person:"Gopalakrishna, Srinath"
~subject:"Means-end theory"
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Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
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