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~person:"Boshoff, Christo"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Consumer behaviour
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Boshoff, Christo
Kenning, Peter
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Hubert, Anita Mirja
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Plassmann, Hilke
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The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
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2
A neurophysiological assessment of consumers' emotional responses to service recovery behaviors : the impact of ethnic group and gender similarity
Boshoff, Christo
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10009673026
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