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~person:"Bossard, Chiara"
~person:"Buckingham, Ian"
~subject:"Internal communication"
~subject:"Narrative method"
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Bossard, Chiara
Buckingham, Ian
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Gower handbook of internal communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
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Fostering corporate values through storytelling
Norcaro, Mia
(
interviewee
);
Bossard, Chiara
(
interviewer
)
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10011560102
Saved in:
2
Storytelling and business
Buckingham, Ian
;
Miller, Paul
- In:
Gower handbook of internal communication
,
(pp. 313-326)
.
2009
Persistent link: https://www.econbiz.de/10003915145
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