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~person:"Bosslet, Ronja"
~person:"Günther, Ulrike"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Mitarbeiter"
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European journal of marketing
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Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
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How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
2
Interne Markenführung : bei der Kaufmännischen Krankenkasse ein unternehmensweiter Lernprozess
Günther, Ulrike
- In:
Internal Branding : wie Sie Ihre Mitarbeiter zu …
,
(pp. 179-196)
.
2007
Persistent link: https://www.econbiz.de/10003555013
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