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~person:"Botzenhardt, Florian"
~person:"Jugenheimer, Donald W."
~person:"Moeran, Brian"
~person:"Nachum, Lilach"
~person:"Roca, David"
~subject:"USA"
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Search: subject_exact:"Advertising Industry"
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Werbewirtschaft
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Advertising planning
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Botzenhardt, Florian
Jugenheimer, Donald W.
Moeran, Brian
Nachum, Lilach
Roca, David
Silk, Alvin J.
11
Berndt, Ernst R.
5
King, Charles
5
Arzaghi, Mohammad
2
Broyles, Sheri J.
2
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2
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2
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2
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2
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2
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2
Kelley, Larry D.
2
Ketelhöhn, Niels
2
Ki, Eyun-jung
2
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2
Nyren, Chuck
2
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1
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1
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International journal of advertising : the quarterly review of marketing communications
1
Management international review : mir ; journal of international business
1
Strategic organization
1
Working paper / Centre for Business Research, University of Cambridge
1
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ECONIS (ZBW)
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1
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
2
Foreignness, multinationality and inter-organizational relationships
Nachum, Lilach
- In:
Strategic organization
8
(
2010
)
3
,
pp. 230-254
Persistent link: https://www.econbiz.de/10008655181
Saved in:
3
Advertising management
Jugenheimer, Donald W.
;
Kelley, Larry D.
-
2009
Persistent link: https://www.econbiz.de/10003736974
Saved in:
4
Cases in advertising management
Kelley, Larry D.
;
Jugenheimer, Donald W.
-
2009
Persistent link: https://www.econbiz.de/10003752229
Saved in:
5
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
- In:
Management international review : mir ; journal of …
41
(
2001
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001558164
Saved in:
6
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
-
1999
Persistent link: https://www.econbiz.de/10001561346
Saved in:
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