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~person:"Botzenhardt, Florian"
~person:"Jugenheimer, Donald W."
~type_genre:"Guidebook"
~type_genre:"Textbook"
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ECONIS (ZBW)
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Advertising account planning : planning and managing an IMC campaign
Kelley, Larry D.
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2011
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2nd ed.
Persistent link: https://www.econbiz.de/10013530529
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Advertising management
Jugenheimer, Donald W.
;
Kelley, Larry D.
-
2009
Persistent link: https://www.econbiz.de/10003736974
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Cases in advertising management
Kelley, Larry D.
;
Jugenheimer, Donald W.
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2009
Persistent link: https://www.econbiz.de/10003752229
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