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~person:"Bouchet, Adrien"
~subject:"Brand management"
~subject:"United States"
~type_genre:"Article in journal"
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Brand management
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Sportmarketing
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Sports marketing
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Bouchet, Adrien
Kunkel, Thilo
11
Heere, Bob
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Ko, Yong Jae
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport management review
1
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All
ECONIS (ZBW)
3
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1
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
2
Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Parris, Denise L.
;
Troilo, Michael L.
;
Bouchet, Adrien
; …
- In:
Sport management review
17
(
2014
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
Saved in:
3
Implementing a ticket sales force in college athletics : a decade of challenges
Bouchet, Adrien
;
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009295462
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