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Boulay, Jacques
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Multi-unit
franchising
from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques
;
Caemmerer, Barbara
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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