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~person:"Boumendil, Michaël"
~person:"Herzog, Martin"
~person:"Jarre, Jean-Michel"
~source:"econis"
~subject:"Firmenimage"
~subject:"Musik"
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Search: subject_exact:"Werbemusik"
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Firmenimage
Musik
Advertising music
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1
Brand management
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Consumer behaviour
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Music Branding Expert Terminology (MBET)
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Musikwirtschaft
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brand identity
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brand value
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Boumendil, Michaël
Herzog, Martin
Jarre, Jean-Michel
Anand, Sandip
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Raja, Md Washim
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
2
Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël
-
2017
Persistent link: https://www.econbiz.de/10011698094
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