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~person:"Bouncken, Ricarda B."
~person:"Chen, Huan"
~person:"Storz, Cornelia"
~type:"article"
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Computerspiel
16
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16
Japan
6
Software industry
6
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5
Product Placement
4
Product placement
4
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Bouncken, Ricarda B.
Chen, Huan
Storz, Cornelia
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Müller-Lietzkow, Jörg
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Waiguny, Martin K. J.
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Ward, Michael R.
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Buijzen, Moniek
5
Cauberghe, Verolien
5
Dwyer, Brendan
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Ghosh, Tathagata
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Harwood, Tracy
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Ohkita, Kenichi
5
Ozuem, Wilson
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Choi, Yung Kyun
4
Cohendet, Patrick
4
Cox, Joe
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De Vaan, Mathijs
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Evans, Nathaniel J.
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Garry, Tony
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Hennig-Thurau, Thorsten
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Herrewijn, Laura
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Kim, Sang Jin
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Kim, Yongjae
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Nelson, Michelle R.
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Poels, Karolien
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Ponnet, Koen
4
Ren, Qun
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Rozendaal, Esther
4
Teng, Ching-I
4
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Research policy : policy, management and economic studies of science, technology and innovation
2
Advertising in new formats and media : current research and implications for marketers
1
Asia Pacific business review
1
Herausforderung Ostasien
1
Industry and innovation
1
Innovation in Japan : emerging patterns, enduring myths
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
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Japan aktuell : journal of current Japanese affairs
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Japan's politics and economy : perspectives on change
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Journal of advertising : official publication of the American Academy of Advertising
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Kooperation und Konkurrenz
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
2
Bounded careers in creative industries : surprising patterns in video games
Casper, Steven
;
Storz, Cornelia
- In:
Industry and innovation
24
(
2017
)
3
,
pp. 213-248
Persistent link: https://www.econbiz.de/10011749597
Saved in:
3
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
Saved in:
4
Mobility and innovation : a cross-country comparison in the video games industry
Storz, Cornelia
;
Riboldazzi, Federico
;
John, Moritz
- In:
Research policy : policy, management and economic …
44
(
2015
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011317972
Saved in:
5
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
6
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Saved in:
7
Sources and processes of change : the case of the game software industry
Storz, Cornelia
- In:
Japan's politics and economy : perspectives on change
,
(pp. 182-199)
.
2010
Persistent link: https://www.econbiz.de/10003921693
Saved in:
8
Innovation, institutions and entrepreneurs : the case of "cool Japan"
Storz, Cornelia
- In:
Innovation in Japan : emerging patterns, enduring myths
,
(pp. 115-138)
.
2009
Persistent link: https://www.econbiz.de/10003769276
Saved in:
9
Dynamics in innovation systems : evidence from Japan's game software industry
Storz, Cornelia
- In:
Research policy : policy, management and economic …
37
(
2008
)
9
,
pp. 1480-1491
Persistent link: https://www.econbiz.de/10003795329
Saved in:
10
Innovation, institutions and entrepreneurs : the case of "cool Japan"
Storz, Cornelia
- In:
Asia Pacific business review
14
(
2008
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10003748710
Saved in:
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