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~person:"Bouncken, Ricarda B."
~person:"Choi, Yung Kyun"
~person:"Storz, Cornelia"
~type:"article"
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16
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16
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Bouncken, Ricarda B.
Choi, Yung Kyun
Storz, Cornelia
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
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Müller-Lietzkow, Jörg
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Waiguny, Martin K. J.
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Ward, Michael R.
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5
Cauberghe, Verolien
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Ghosh, Tathagata
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Harwood, Tracy
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Ohkita, Kenichi
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Ozuem, Wilson
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Chen, Huan
4
Cohendet, Patrick
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Cox, Joe
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De Vaan, Mathijs
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Evans, Nathaniel J.
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Garry, Tony
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Hennig-Thurau, Thorsten
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Herrewijn, Laura
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Kim, Sang Jin
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Kim, Yongjae
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Kwak, Dae Hee
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Mau, Gunnar
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Nelson, Michelle R.
4
Poels, Karolien
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Ponnet, Koen
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Ren, Qun
4
Rozendaal, Esther
4
Teng, Ching-I
4
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Journal of consumer behaviour : an international research review
2
Research policy : policy, management and economic studies of science, technology and innovation
2
Asia Pacific business review
1
Herausforderung Ostasien
1
Industry and innovation
1
Innovation in Japan : emerging patterns, enduring myths
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
Japan aktuell : journal of current Japanese affairs
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Japan's politics and economy : perspectives on change
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Kooperation und Konkurrenz
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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16
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1
Bounded careers in creative industries : surprising patterns in video games
Casper, Steven
;
Storz, Cornelia
- In:
Industry and innovation
24
(
2017
)
3
,
pp. 213-248
Persistent link: https://www.econbiz.de/10011749597
Saved in:
2
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
3
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
4
Mobility and innovation : a cross-country comparison in the video games industry
Storz, Cornelia
;
Riboldazzi, Federico
;
John, Moritz
- In:
Research policy : policy, management and economic …
44
(
2015
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011317972
Saved in:
5
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
6
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
7
Sources and processes of change : the case of the game software industry
Storz, Cornelia
- In:
Japan's politics and economy : perspectives on change
,
(pp. 182-199)
.
2010
Persistent link: https://www.econbiz.de/10003921693
Saved in:
8
Innovation, institutions and entrepreneurs : the case of "cool Japan"
Storz, Cornelia
- In:
Innovation in Japan : emerging patterns, enduring myths
,
(pp. 115-138)
.
2009
Persistent link: https://www.econbiz.de/10003769276
Saved in:
9
Dynamics in innovation systems : evidence from Japan's game software industry
Storz, Cornelia
- In:
Research policy : policy, management and economic …
37
(
2008
)
9
,
pp. 1480-1491
Persistent link: https://www.econbiz.de/10003795329
Saved in:
10
Innovation, institutions and entrepreneurs : the case of "cool Japan"
Storz, Cornelia
- In:
Asia Pacific business review
14
(
2008
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10003748710
Saved in:
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