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~person:"Bove, Liliana L"
~type:"other"
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Conceptualising the role of reciprocity in
relationship
marketing
: an examination of its supporting virtues
Pervan, Simon J
;
Bove, Liliana L
;
Johnson, Lester W
-
2004
previous work that conceptualises the role of reciprocity in
relationship
marketing
by examining these virtues. For the norm to …
relationship
marketing
literature. …
Persistent link: https://www.econbiz.de/10009475183
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