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~person:"Bowen, Melanie"
~person:"Graubner, Jana Shanice"
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Bowen, Melanie
Graubner, Jana Shanice
Haas, Alexander
104
Eggert, Andreas
7
Terho, Harri
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Ulaga, Wolfgang
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Diller, Hermann
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Hausladen, Iris
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Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of product & brand management
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ECONIS (ZBW)
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Who is more responsive to brand activism? : the role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Haupt, Martin
;
Wannow, Stefanie
;
Marquardt, Linda
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1248-1273
Persistent link: https://www.econbiz.de/10014485565
Saved in:
2
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
Saved in:
3
Neue Medien im Vertrieb : State of the Art und Potenziale
Haas, Alexander
;
Bowen, Melanie
- In:
Digitalisierung im Vertrieb : Strategien zum Einsatz …
,
(pp. 29-45)
.
2016
Persistent link: https://www.econbiz.de/10011401170
Saved in:
4
Social-Media-Kompetenz : der vergessene Erfolgsfaktor im modernen Vertrieb
Bowen, Melanie
;
Haas, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 54-61
Persistent link: https://www.econbiz.de/10011559967
Saved in:
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