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~person:"Boyd, D. Eric"
~subject:"Konsumentenverhalten"
~type_genre:"Festschrift"
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Konsumentenverhalten
Brand management
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Boyd, D. Eric
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The journal of brand management : an international journal
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The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
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