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~person:"Bräunl, Manfred"
~person:"Haddad, Abeer"
~subject:"Salespeople"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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The perceived autonomy-perceived service climate relationship : the contingency effect of store-level tenure diversity
Auh, Seigyoung
;
Mengüç, Bülent
;
Fisher, Michelle
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 509-520
Persistent link: https://www.econbiz.de/10009375657
Saved in:
2
BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2009
Persistent link: https://www.econbiz.de/10003856340
Saved in:
3
BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2008
Persistent link: https://www.econbiz.de/10003599824
Saved in:
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