//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brückner, Markus"
~person:"Séguin, Benoit"
~subject:"Canada"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mega-event"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Canada
Big event
11
Großveranstaltung
11
Sport event
6
Sportveranstaltung
6
Sport
4
Sportmarketing
4
Sports
4
Sports marketing
4
Guerilla marketing
3
Guerilla-Marketing
3
Impact assessment
3
Welt
3
Wirkungsanalyse
3
World
3
1950-2006
2
Brand management
2
Economic growth
2
Markenführung
2
Markenrecht
2
Professional sports
2
Profisport
2
Sponsoring
2
Sponsorship
2
Trademark law
2
Wirtschaftswachstum
2
1998-2006
1
Advertising effects
1
Anforderungsprofil
1
Ankündigungseffekt
1
Announcement effect
1
Anticipation
1
Brand image
1
Business cycle
1
China
1
Führungsstil
1
Kanada
1
Konjunktur
1
Leadership style
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brückner, Markus
Séguin, Benoit
Parent, Milena M.
2
Teare, Georgia
2
Acheson, A. L. Keith
1
Ananian, Priscilla
1
Bakhsh, Jordan T.
1
Barrick, Simon J.
1
Brooks, Stephanie Lawson
1
Castellanos-García, Pablo
1
Clergeau, Cécile
1
Delamere, Thomas A.
1
Etemad, Hamid
1
Filleul, Elizabet
1
Glouberman, Sholom
1
Hinch, Thomas D.
1
Jackson, Berners A. W.
1
Jiang, Kai
1
Kaczynski, Andrew T.
1
Kaplanidou, Kiki
1
Karadakis, Kostas
1
Kokolakakis, Themistocles
1
Leopkey, Becca
1
Mason, Daniel
1
Maule, Christopher J.
1
McClinchey, Kelley A.
1
Motaghi, Hamed
1
Obholzer, Anton
1
Olds, Kris
1
Peters, Cara
1
Piriou, Jérôme
1
Potwarka, Luke
1
Potwarka, Luke R.
1
Ramchandani, Girish
1
Rouillard, Christian
1
Sant, Stacy-Lynn
1
Smith, Stephen L. J.
1
Stephenson, E. Frank
1
Xiao, Honggen
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->