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~person:"Bradford, Scott C."
~person:"Fernandes, Ana M."
~person:"McQuitty, Shaun"
~type:"article"
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Bradford, Scott C.
Fernandes, Ana M.
McQuitty, Shaun
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Economic inquiry : journal of the Western Economic Association International
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Offensive versus defensive marketing : what is the optimal spending allocation?
Martín Herrán, Guiomar
;
McQuitty, Shaun
;
Sigué, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 210-219
Persistent link: https://www.econbiz.de/10009569973
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2
The welfare effects of distribution regulations in OECD countries
Bradford, Scott C.
- In:
Economic inquiry : journal of the Western Economic …
43
(
2005
)
4
,
pp. 795-811
Persistent link: https://www.econbiz.de/10003153679
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