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~person:"Bradlow, Eric"
~person:"Wang, X. Henry"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Sales promotion
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Bradlow, Eric
Wang, X. Henry
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Villas-Boas, Sofia
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Learning in advance selling with heterogeneous consumers
Loginova, Oksana
;
Wang, X. Henry
;
Zeng, Chenhang
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2014
Persistent link: https://www.econbiz.de/10010403089
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Learning in advance selling with heterogeneous consumers
Loginova, Oksana
;
Wang, X. Henry
;
Zeng, Chenhang
-
2012
-
Rev.
Persistent link: https://www.econbiz.de/10009743200
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3
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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4
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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