Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing Science 30 (2011) 6, pp. 945-949
This foreword and the subsequent four invited articles were commissioned by Eric T. Bradlow while Editor-in-Chief of <i>Marketing Science</i>. The foreword was written in four parts; each part covers a different aspect of the Workshop on Quantitative Marketing and Structural Econometrics. The workshop...