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~person:"Bradshaw, Alan"
~person:"Hauser, John R."
~subject:"Konsumentenverhalten"
~subject:"Kritik"
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Konsumentenverhalten
Kritik
Marketing theory
16
Marketingtheorie
16
Conjoint analysis
4
Conjoint-Analyse
4
Consumer behaviour
3
Marketing
3
Theorie
3
Theory
3
Brand management
2
John D. Little
2
Markenführung
2
Market research
2
Marktforschung
2
Paul E. Green
2
Service-Dominant Logic
2
Service-dominant logic
2
Artificial intelligence
1
Baudrillard
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Communism
1
Criticism
1
Customer integration
1
Customer value
1
Dienstleistungsmarketing
1
Economic liberalism
1
Einzelhandel
1
History of economic thought
1
Internet marketing
1
Kommunismus
1
Kundenintegration
1
Kundenwert
1
Künstliche Intelligenz
1
Learning
1
Lernen
1
Marx
1
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Bradshaw, Alan
Hauser, John R.
Tadajewski, Mark
27
Maclaran, Pauline
10
Cova, Bernard
6
Dalli, Daniele
5
Foxall, Gordon R.
5
Aaker, Jennifer
4
Belk, Russell W.
4
Chatzidakis, Andreas
4
Dobscha, Susan
4
Fournier, Susan
4
Kravets, Olga
4
O'Shaughnessy, John
4
Parsons, Elizabeth
4
Saren, Michael
4
Vargo, Stephen L.
4
Zwick, Detlev
4
Arnould, Eric J.
3
Bajde, Domen
3
Brasel, S. Adam
3
Denegri-Knott, Janice
3
Dholakia, Nikhilesh
3
Fitchett, James A.
3
Gierl, Heribert
3
Hill, Ronald Paul
3
Lusch, Robert F.
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Schwarzkopf, Stefan
3
Verhoef, Peter C.
3
Agarwal, James
2
Albers, Sönke
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Bagozzi, Richard P.
2
Bearden, William O.
2
Bettany, Shona
2
Bode, Matthias
2
Canniford, Robin
2
Chelekis, Jessica
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Marketing theory
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The SAGE handbook of marketing theory
1
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ECONIS (ZBW)
4
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
2
Against the implicit politics of service-dominant logic
Hietanen, Joel
;
Andéhn, Mikael
;
Bradshaw, Alan
- In:
Marketing theory
18
(
2018
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011825667
Saved in:
3
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
4
Cultural influences on representations of the consumer in
marketing
theory
Maclaran, Pauline
;
Hogg, Margaret K.
;
Bradshaw, Alan
- In:
The SAGE handbook of marketing theory
,
(pp. 332-352)
.
2010
Persistent link: https://www.econbiz.de/10003923156
Saved in:
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