//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bradshaw, Alan"
~person:"Hauser, John R."
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Marketing theory
16
Marketingtheorie
16
Conjoint analysis
4
Conjoint-Analyse
4
Consumer behaviour
3
Marketing
3
Theorie
3
Theory
3
Brand management
2
John D. Little
2
Markenführung
2
Market research
2
Paul E. Green
2
Service-Dominant Logic
2
Service-dominant logic
2
Artificial intelligence
1
Baudrillard
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Communism
1
Criticism
1
Customer integration
1
Customer value
1
Dienstleistungsmarketing
1
Economic liberalism
1
Einzelhandel
1
History of economic thought
1
Internet marketing
1
Kommunismus
1
Kritik
1
Kundenintegration
1
Kundenwert
1
Künstliche Intelligenz
1
Learning
1
Lernen
1
Marx
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
English
4
Author
All
Bradshaw, Alan
Hauser, John R.
Malhotra, Naresh K.
23
Tadajewski, Mark
17
Maclaran, Pauline
10
Belk, Russell W.
5
Foxall, Gordon R.
5
Green, Paul E.
5
Hunt, Shelby D.
5
Ozanne, Julie L.
5
Aaker, Jennifer
4
Bagozzi, Richard P.
4
Bijmolt, Tammo H. A.
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Hildebrandt, Lutz
4
Jones, D. G. Brian
4
Kravets, Olga
4
Parsons, Elizabeth
4
Sheth, Jagdish N.
4
Wieringa, Jaap E.
4
Agarwal, James
3
Albers, Sönke
3
Alderson, Wroe
3
Arnould, Eric J.
3
Bajde, Domen
3
Birks, David F.
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
DeSarbo, Wayne S.
3
Fischer, Eileen
3
Fitchett, James A.
3
Gierl, Heribert
3
Grewal, Rajdeep
3
Herrmann, Andreas
3
Hill, Ronald Paul
3
Kayande, Ujwal
3
Leeflang, Peter
3
Lehmann, Donald R.
3
more ...
less ...
Published in...
All
Critical marketing : defining the field
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
The SAGE handbook of marketing theory
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
2
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
3
Cultural influences on representations of the consumer in
marketing
theory
Maclaran, Pauline
;
Hogg, Margaret K.
;
Bradshaw, Alan
- In:
The SAGE handbook of marketing theory
,
(pp. 332-352)
.
2010
Persistent link: https://www.econbiz.de/10003923156
Saved in:
4
Rethinking critical marketing
Bradshaw, Alan
;
Firat, A. Fuat
- In:
Critical marketing : defining the field
,
(pp. 30-43)
.
2007
Persistent link: https://www.econbiz.de/10003534404
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->