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~person:"Braehler, Matthias"
~person:"Dippold, Katrin"
~subject:"Relationship marketing"
~subject:"Theory"
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Kundenanalyse
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Logit model
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Braehler, Matthias
Dippold, Katrin
Günter, Bernd
4
Homburg, Christian
4
Silberer, Günter
4
Van den Poel, Dirk
4
Al-Busaidi, Kamla Ali
3
Belz, Christian
3
Buxel, Holger
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Hruschka, Harald
3
Krafft, Manfred
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Kumar, V.
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Liu, Qihong
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Ranjan, Jayanthi
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Reisinger, Heribert
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Schröder, Hendrik
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Serfes, Konstantinos
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2
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2
Blattberg, Robert C.
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Boztuğ, Yasemin
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Bruhn, Manfred
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Fader, Peter
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Fay, Scott
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Hahn, Carsten H.
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Hammerschmidt, Maik
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Helm, Sabrina
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Jerath, Kinshuk
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Johnson, Michael D.
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Kim, Byung-Do
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Review of marketing science
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2011
Persistent link: https://www.econbiz.de/10009155406
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2
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
- In:
Review of marketing science
11
(
2013
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10010189571
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3
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
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