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~person:"Braekler, Michael"
~person:"Jones, Rosalind"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Beziehungsmarketing
4
Relationship marketing
4
BMW Group
2
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2
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Braekler, Michael
Jones, Rosalind
Bruhn, Manfred
10
Homburg, Christian
7
Smith, Alan D.
6
Hollensen, Svend
5
Töpfer, Armin
4
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Best practice der Markenführung
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
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ECONIS (ZBW)
4
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1
Customer
Relationship
Management
der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
Persistent link: https://www.econbiz.de/10003770998
Saved in:
2
Erfolgreiches
Customer
Relationship
Management
bei der BMW Group Deutschland
Braekler, Michael
;
Wortmann, Ulrike
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 755-771)
.
2008
Persistent link: https://www.econbiz.de/10003708699
Saved in:
3
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
4
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
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