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~person:"Braig, Bridgette M."
~person:"Esch, Thorsten"
~type_genre:"Aufsatz im Buch"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
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(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
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Brand extensions
Braig, Bridgette M.
;
Tybout, Alice M.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 91-103)
.
2005
Persistent link: https://www.econbiz.de/10003285335
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