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~person:"Braig, Bridgette M."
~subject:"Brand architecture"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Brand extensions
Braig, Bridgette M.
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Tybout, Alice M.
- In:
Kellogg on branding : the marketing faculty of the …
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(pp. 91-103)
.
2005
Persistent link: https://www.econbiz.de/10003285335
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