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~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Brand management"
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Brand management
Markenführung
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Anti-brand communities
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Brand
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Brand anthropomorphism
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Consumer behavior
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Negative consumer-brand relationships
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Brandão, Amélia Maria Pinto da Cunha
Loureiro, Sandra Maria Correia
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Burmann, Christoph
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Hajli, Nick
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Kunkel, Thilo
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Hollebeek, Linda D.
7
Kucharska, Wioleta
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Melewar, T. C.
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Dessart, Laurence
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Filieri, Raffaele
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Füller, Johann
6
Haverila, Kai
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McLaughlin, Caitlin
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Ranfagni, Silvia
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Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Ozuem, Wilson
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Popp, Bastian
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Ahuja, Vandana
4
Bredikhina, Nataliya
4
Bruhn, Manfred
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European business review
1
European journal of marketing
1
New techniques for brand management in the healthcare sector
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
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"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
2
"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
3
A new customer brand engagement framework in social media : the case of Beauti Portugal SEM Healthcare
Brandão, Amélia Maria Pinto da Cunha
;
Lopes, André …
- In:
New techniques for brand management in the healthcare sector
,
(pp. 161-183)
.
2021
Persistent link: https://www.econbiz.de/10012516031
Saved in:
4
Is social media a passport to SMEs' foreign market entry?
Brandão, Amélia Maria Pinto da Cunha
;
Faria, Inês
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
2
,
pp. 253-265
Persistent link: https://www.econbiz.de/10012313631
Saved in:
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