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~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Social Web"
~type:"article"
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Brandão, Amélia Maria Pinto da Cunha
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"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
2
"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
3
A new customer brand engagement framework in social media : the case of Beauti Portugal SEM Healthcare
Brandão, Amélia Maria Pinto da Cunha
;
Lopes, André …
- In:
New techniques for brand management in the healthcare sector
,
(pp. 161-183)
.
2021
Persistent link: https://www.econbiz.de/10012516031
Saved in:
4
Is social media a passport to SMEs' foreign market entry?
Brandão, Amélia Maria Pinto da Cunha
;
Faria, Inês
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
2
,
pp. 253-265
Persistent link: https://www.econbiz.de/10012313631
Saved in:
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