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~person:"Brandt, Sabine"
~person:"Lee, Eun Mi"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Green advertising and the reluctant consumer
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
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Cause related Marketing als Instrument ethischer Unternehmensführung im Mittelstand
Schwill, Jürgen
;
Brandt, Sabine
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 1103-1124)
.
2013
Persistent link: https://www.econbiz.de/10009780049
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