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~person:"Brandt, Sabine"
~person:"Liebetrau, Jennifer"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Business strategies for sustainability
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Environmental cause marketing
Basil, Debra Z.
;
Runté, Mary
;
Liebetrau, Jennifer
- In:
Business strategies for sustainability
,
(pp. 316-334)
.
2019
Persistent link: https://www.econbiz.de/10011933081
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Cause related Marketing als Instrument ethischer Unternehmensführung im Mittelstand
Schwill, Jürgen
;
Brandt, Sabine
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 1103-1124)
.
2013
Persistent link: https://www.econbiz.de/10009780049
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