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~person:"Branscombe, Nyla R."
~person:"Jensen, Ric"
~subject:"Sponsorship"
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen
;
Snider, Jamie S.
;
Branscombe, Nyla R.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
Saved in:
2
Is sport becoming too commercialised? : the Houston Astros' public relations crisis
Jensen, Ric
;
Butler, Bryan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003678064
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