//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brasel, S. Adam"
~person:"Esch, Franz-Rudolf"
~person:"Martí-Parreño, José"
~person:"Unger, Fritz"
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemedium"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Advertising media
10
Werbeträger
10
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
4
Target group
4
Theorie
4
Theory
4
Werbewirkung
4
Zielgruppe
4
Advertising planning
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
3
Brand
2
Communication
2
Communication media
2
Computerspiel
2
Kommunikation
2
Kommunikationsmedien
2
Markenartikel
2
Marketing
2
Mediaplanung
2
Video game
2
Anzeigenwerbung
1
Brand image
1
Brand management
1
Cognition
1
Emotion
1
Estimation
1
Germany
1
Kognition
1
Markenführung
1
Markenimage
1
Media industries
1
Mediensektor
1
Motorsport
1
Schätzung
1
Spain
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Brasel, S. Adam
Esch, Franz-Rudolf
Martí-Parreño, José
Unger, Fritz
Huber, Frank
4
Gierl, Heribert
2
Gärtner, Sandra
2
Kircher, Heike
2
Könecke, Thomas
2
Marx, Anne
2
Matthes, Isabel
2
Meyer, Frederik
2
Regier, Stefanie
2
Reiter, Wolfgang Michael
2
Schunk, Holger
2
Sjurts, Insa
2
Stammermann, Ludger
2
Thomas, Wolfgang
2
Amstutz, Priska
1
Anschütz, Tina
1
Awada, Nadja
1
Bachmüller, Tobias
1
Backhaus, Klaus
1
Bahr, Andreas
1
Bauer, Hans H.
1
Beckmann, Klaus J.
1
Böcker, Franz
1
Dahlem, Stefan
1
Dierks, Sven
1
Dreyer, Axel
1
Döbler, Thomas
1
Eberle, Sibylle
1
Eggert, Axel
1
Eisend, Martin
1
Fischer, Peter
1
Freundt, Marcel
1
Gaitanides, Michael
1
Gaßner, Hans-Peter
1
Gröppel-Klein, Andrea
1
Haberbeck, Harro
1
Halder, Karl
1
Heffler, Michael
1
Heimbach, Petja
1
more ...
less ...
Published in...
All
International advertising and communication : current insights and empirical findings
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->