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~person:"Braun, Daniela"
~person:"Heydt, Andreas von der"
~subject:"Consumers"
~subject:"Industrie"
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Europäische Hochschulschriften / 5
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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Handelsmarken und ECR - ein Widerspruch?
Olbrich, Rainer
;
Braun, Daniela
- In:
Marktstrategische Veränderungen in der …
,
(pp. 297-318)
.
2003
Persistent link: https://www.econbiz.de/10001793613
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Efficient consumer response : (ECR) ; Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der
-
1997
Persistent link: https://www.econbiz.de/10012699483
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