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~person:"Braunmüller, Bernhard"
~person:"Calamusa, Joe, IV."
~person:"Lemmens, Aurélie"
~person:"Svendsen, Gunnvald B."
~subject:"Firmenimage"
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Search: subject_exact:"Kundenabwanderung"
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Customer recovery
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Braunmüller, Bernhard
Calamusa, Joe, IV.
Lemmens, Aurélie
Svendsen, Gunnvald B.
Prebensen, Nina K.
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European journal of marketing : EJM
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The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
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