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~person:"Bravo, Rafael"
~subject:"Markentransfer"
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Markentransfer
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand extension
5
Consumer behaviour
4
Konsumentenverhalten
4
Strategic alliance
3
Strategische Allianz
3
Bank
2
Brand
2
Corporate culture
2
Corporate reputation
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Firmenimage
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Luxury goods
2
Luxusgüter
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Markenartikel
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Unternehmenskultur
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Arbeitskräfte
1
Bank employees
1
Bankberufe
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Banks
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Brand architecture
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Brand identity
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Communication
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Corporate Social Responsibility
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Corporate social responsibility
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E-commerce
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Electronic Commerce
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Employee retention
1
Employees
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Familie
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Family
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Internet
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Jugendliche
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Kommunikation
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Markenarchitektur
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Marketingmanagement
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Bravo, Rafael
Völckner, Franziska
14
Sattler, Henrik
12
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
6
Pina, José M.
6
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
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Moorthy, Sridhar
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Pelsmacker, Patrick de
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Reinstrom, Christian
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Sichtmann, Christina
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Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Baumüller, Nicole
4
Burmann, Christoph
4
Gürhan-Canli, Zeynep
4
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Kaufmann, Gwen
4
Kröger, Sonja
4
Mahnik, Nina
4
Mayerhofer, Wolfgang
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Sood, Sanjay
4
Zatloukal, Grit
4
Aaker, David A.
3
Backhaus, Christof
3
Baumgarth, Carsten
3
Bei, Lien-ti
3
Caravella, Mary
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
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ECONIS (ZBW)
5
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
3
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
4
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
5
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
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