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~person:"Breberina, Jovica"
~subject:"Consumer behaviour"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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Consumer behaviour
Celebrity endorsement
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Celebrity-Werbung
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Breberina, Jovica
Consiglio, Irene
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Selected essays on negative publicity and company performance
Breberina, Jovica
-
2016
Persistent link: https://www.econbiz.de/10011635287
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