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~person:"Breitner, Michael H."
~subject:"Kundendaten"
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Beziehungsmarketing
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Customer data
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Breitner, Michael H.
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Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
-
2013
Persistent link: https://www.econbiz.de/10011609318
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Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
-
2010
Persistent link: https://www.econbiz.de/10009130005
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